01 Challenge
Low fidelity designs were created by the client in an attempt to paint a picture of the desired outcome of the website design. With just a logo and a font to work with, I was asked to create a brand identity and website design from scratch. The bigger challenge however was to create a website that clearly communicated the business' USP and how their products work.
02 Research
We captured requirements from key stakeholders and product owners and collated best-in-class examples of competitors, analysing their strengths and weaknesses and areas of improvement. The outcome of our workshops defined a clear set of business and user requirements, driving our design decisions, and helping us deliver a best-in-class experience for our customers.
03 Goal
To develop a new online presence for Worktual. A responsive website that communicated their offerings to prospective customers. The website would rely on case studies to show users how Worktual's solutions can impact their business.
04 Design
We implemented best practices from AI solutions companies to create a streamlined end-to-end experience for users. Working from a presentation deck containing some lo-fidelity designs, a logo and a font, I was responsible for creating a brand language and identity that made the company feel different to their competitors and something that was impactful and resonated with users. Their offerings are tailored and bespoke to users' businesses and the website aimed to stand out from an already oversaturated market.
Hi-fidelity responsive designs
