Hi! I’m Charbel, a London-based freelance Product Designer. With over 15 years of experience, I’ve helped shape digital experiences for brands like Liverpool FC, Bank al Etihad, Primark, Nike, Volkswagen, O2 and Coca-Cola.

Hi! I’m Charbel, a London-based freelance Product Designer. With over 15 years of experience, I’ve helped shape digital experiences for brands like Liverpool FC, Bank al Etihad, Primark, Nike, Volkswagen, O2 and Coca-Cola.

Hi! I’m Charbel, a London-based freelance Product Designer. With over 15 years of experience, I’ve helped shape digital experiences for brands like Liverpool FC, Bank al Etihad, Primark, Nike, Volkswagen, O2 and Coca-Cola.

Skills

Agentic Workflows

Agentic Workflows

Interface Design

Interface Design

Design Systems

Design Systems

User Research

User Research

User Personas

User Personas

User Testing

User Testing

Wireframes

Wireframes

Prototypes

Prototypes

UX Audits

UX Audits

Sitemaps

Sitemaps
Experience

XBTO

XBTO

XBTO

Lead Product Designer

Lead Product Designer

Lead Product Designer
Aug 2025 – Present
London (Remote)

R/GA

R/GA

Lead UX Designer

Lead UX Designer
Jan 2026 – Mar 2026
London (Hybrid)

VML

VML

VML

Lead UX Designer

Lead UX Designer

Lead UX Designer
Sep 2024 – Jun 2025
London (Hybrid)

Flyfish

Flyfish

Flyfish

Lead Product Designer

Lead Product Designer

Lead Product Designer
Aug 2023 – Sep 2024
London (Hybrid)

Analog Folk

Analog Folk

Lead UX Designer

Lead UX Designer
Mar 2023 – Jul 2023
London (Remote)

Massive Rocket

Massive Rocket

Lead UX Designer

Lead UX Designer
Jan 2023 – Mar 2023
London (Remote)

Fantasy Interactive

Fantasy Interactive

Lead UX Designer

Lead UX Designer
Aug 2022 – Mar 2023
London (Remote)

Athlon

Athlon

Lead UX Designer

Lead UX Designer
Nov 2021 – Aug 2022
London (Remote)

SuperUnion

SuperUnion

Lead UX Designer

Lead UX Designer
Jan 2021 – Feb 2021
London (Remote)

R/GA

R/GA

Lead UX Designer

Lead UX Designer
Mar 2021 – Nov 2021
London (Remote)

Tribal DDB

Tribal DDB

Lead UX Designer

Lead UX Designer
Nov 2020 – Mar 2021
London (Remote)

Lexis Nexis

Lexis Nexis

Lead UX Designer

Lead UX Designer
Mar 2020 – Dec 2020
London (Remote)

The Bio Agency

The Bio Agency

Lead UX Designer

Lead UX Designer
Aug 2019 – Feb 2020
London (On-site)

IBM iX

IBM iX

Lead UX Designer

Lead UX Designer
Jan 2019 – Aug 2019
London (On-site)

Actionable.me

Actionable.me

Head of Design

Head of Design
Mar 2016 – Aug 2019
London (Remote)

ORM Digital

ORM Digital

Lead UX Designer

Lead UX Designer
Dec 2018 – Jan 2019
London (On-site)

Catapult Sports

Catapult Sports

Lead UX Designer

Lead UX Designer
Mar 2018 – Nov 2018
London (On-site)

Ascential

Ascential

Lead Product Designer

Lead Product Designer
Oct 2017 – Jan 2018
London (On-site)

R/GA

R/GA

Senior UX Designer

Senior UX Designer
Mar 2017 – Oct 2017
London (On-site)

Wolff Olins

Wolff Olins

Lead UX Designer

Lead UX Designer
Jan 2017 – Mar 2017
London (On-site)

R/GA

R/GA

Senior UX Designer

Senior UX Designer
Mar 2016 – Dec 2016
London (On-site)

Havas Work Club

Havas Work Club

Senior UX Designer

Senior UX Designer
Feb 2016 – Mar 2016
London (On-site)

Tribal DDB

Tribal DDB

Senior UX Designer

Senior UX Designer
Dec 2015 – Feb 2016
London (On-site)

AKQA

AKQA

Senior UX Designer

Senior UX Designer
Oct 2015 – Dec 2015
London (On-site)

miPic

miPic

Senior UX Designer

Senior UX Designer
Aug 2015 – Sep 2015
London (On-site)

The Bio Agency

The Bio Agency

Lead UX Designer

Lead UX Designer
Feb 2015 – Aug 2015
London (On-site)

Lowe Profero

Lowe Profero

Lead UX Designer

Lead UX Designer
Aug 2014 – Jan 2015
London (On-site)

Grand Union / FullSix

Grand Union / FullSix

Senior UX Designer

Senior UX Designer
May 2010 – Jul 2014
London (On-site)

Tag Worldwide

Tag Worldwide

Interactive Designer

Interactive Designer
Aug 2008 – May 2010
London (On-site)