myNFT
NFT Marketplace
myNFT aims to revolutionise the NFT industry in ways that no other platform has done before. As a multi-chain NFT marketplace, it’s vision; to allow people to create and trade NFTs on any blockchain and in any currency at a low cost.
We created responsive designs for an MVP release and an iOS app that would complement the site.
Working with stakeholders, designers, product owners and engineers, to create a unique NFT trading experience.
Company – Athlon
Role – Lead UX Designer
Year – 2022
01 Challenge
To establish a scalable, blockchain-agnostic NFT marketplace that allows users to buy and sell NFTs using any cryptocurrency, and leverage GBM's Auction model, which incentivises bidders by rewarding them for their participation in online NFT auctions. However, implementing this as a cross-chain feature presented several challenges whilst creating an intuitive and seamless end-to-end experience for both sellers and buyers. Taking on these challenges head-on was vital in creating a user-friendly environment that facilitated smooth transactions regardless of the currency users held and that sellers demanded for their NFTs.
Proposed desktop design
02 Research
We conducted a competitor analysis audit, collating examples of features and user journeys from various NFT marketplaces. This process allowed us to extract positives, highlight negatives, and derive learnings and insights that informed our design decisions. Additionally, we worked very closely with the product owner and investors to capture their requirements, translating these into components and user flows that guided the project.
03 Goal
To democratise the NFT industry by making Web3 technology cheap, easy, and accessible to the general public. Their core objective was allowing newcomers to buy NFTs using any traditional currency (fiat) or cryptocurrency, completely eliminating the immediate need for a specialized digital wallet or crypto-exchange account just to get started.
04 Design
We iterated on the designs on several occasions, working very closely with product owners, visual designers and engineers to ensure the designs meet both stakeholder and user requirements. My responsibility was to translate complex business requirements into a simple to use interface through hi-fidelity wireframes, prototypes and user flows.
Proposed desktop design
